Seven Quality Assurance Strategies to Grow and Support Online Programs
July 11, 2012 Leave a comment
Sallie A. Reissman
Sr. Director of Online Learning & Educational Technology, Wilmington University
Institutions are looking for systematic ways to grow their online programs. This session will explore seven strategies used by Wilmington University to develop over twenty online programs in five years.
What was the design? How did we retain our faculty and students? This presentation will highlight each strategy and the steps involved in the planning that increased enrollments each year while maintaining quality courses and services.
Participants will walk away with handouts and access to all online materials shared during the session.
Wilmington University enrolls 15,000 students in 13 locations in DE, NJ, and MD. The college offers 17 undergraduate and 8 graduate online programs. WU has 5 instructional designers on staff. Faculty are paid $2,000 to a design a course. It takes about 4 months to develop a course. The college has developed 681 courses to date. Redevelopment of 313 courses also so far. Courses need to be redeveloped/updated. WU’s strategic plan after written was supported through 6 new positions (student navigator, technologist, instructional resource specialist, 3 online coordinators).
A good web of support provides guidance:
- Course Design – Product
Syllabus includes learning outcomes and design support via instructional designers.
Course shell has brought consistency in structure, language, sequence. It offers a template.
- Faculty Development – Sales Force
100% online training for faculty
Design Skills including TPACK
Shadowing is used
- Technology – Infrastructure
Tutoring via Smart Thinking
Register online and students services like bookstore
Blackboard 9.1 branding, promotion, demos/workshops, videos, and posters
- Services – Customer Satisfaction
Student Services Group
Use Noel Levitz PSOL
Building Relationships via faculty development, liaisons, chair roundtables, social networking, student life events
Communication students/faculty via surveys, emma (constant contact / crm), active calendar, jot form, formats
- Staff – High Tech/High Touch
- Accreditation – Closing the Loop
Online strategic plan
- Marketing – Planning for Growth
Future plans include more professional development, developing a repository of online academic resources, new program development, building relationships like http://wilmu.edu/tlt, and technology expansion and use.
Best practices and challenges:
- Course Design
- Prof Development
- Student Services
- High Tech/Touch
- Outcomes Data
- Strategic Marketing